Whether you are shopping for a new credit card or wondering about the one that you may already have, knowing how to calculate the finance charge applied to that card is important. First, however, it is equally important to know what finance charges really are.A credit card finance charge is the amount of money that you pay to the credit card company in order to use their credit. This is not the same as the purchase amount balance. The purchase amount balance is the dollar amount of the purchases that you made using the card. If you pay off the purchase amount balance within the stated amount of time that the company allows, you will have no finance charges applied to the amount. It is when you carry over your balance that finance charges are triggered and added to your account.Finance charges are calculated using the amount of your outstanding balance and APR. The APR is the Annual Percentage Rate and all credit cards use them to figure finance charges. It is important for consumers to understand that the ARP can vary from one company to the next, and it can even vary within the same company. It is for this reason that consumers should always look for the companies with the lowest APR’s. This will save you money in the long run.There are several ways that credit card companies can calculate the finance charges that they apply to consumer credit. Many people do not realize it but the method that is used can make a difference in the amount of money that you will have to pay. Here are some of the methods that credit card companies use to figure finance charges on your outstanding balance:They can calculate using one billing cycle or two billing cycles.They can use the adjusted balance, previous balance, or the average daily balance.They can exclude or include new purchases in the balance.You will normally find that you have a lower finance charge when the company uses what is known as one-cycle billing and uses the average daily balance method which excludes new purchases. Much of this, however, depends on the balance and the time of the month that you make purchases and payments.The next lower finance charge method is the adjusted balance, followed by the previous balance method. You can see which method the company is using by reading the bill that you receive. This information is usually contained on the back side.It is also important that you understand that some companies will have a minimum finance charge system. When a credit card company uses this system you will be charged that set amount even if your calculated finance charge is less than that amount.Of particular importance to some credit card holders are the cash advance programs that come with some cards. Consumers should be very careful when using credit cards for cash advances. Many companies that offer cash advances treat those advances differently than they do purchases. Before you use your credit card for a cash advance, make sure you look for the details of how you will be charged for that advance.You will certainly want to know what the APR is for cash advances. Keep in mind that this may be significantly higher than the APR that is used for purchases. You should also investigate the fees that may be applied to the transaction. Fees are in addition to the finance charge that you will have to pay.Lastly, find out how your payments will be credited. Some companies will apply your payments to your purchases first and then to any advances in cash that you have taken.Use your credit card wisely and keep track of your finance charges and you will enjoy your credit more fully and avoid some of the pitfalls that many consumers experience.
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Pay Per Click (PPC) advertising is the fastest growing segment of online advertising. According to Forbes Magazine, by the year 2012, companies will spend $15 billion a year on PPC advertising. The beauty of this marketing model is that the advertiser pays only when a consumer actually clicks on the ad and, thus, through to his or her business’s Web site. In this respect, the customer can be considered a pre-qualified lead, since he or she has already shown interest in the product, first, by typing in the search term and, second, by clicking on the advertising link. Because of its proven effectiveness, the benefits of Pay Per Click advertisements is rapidly growing in popularity among businesses both large and small. It is projected to make up nearly half of total spending on digital advertising over the next few years.The Role of PPC Advertising in Business Today:In today’s increasingly Web-centric world, a well-managed and optimized PPC campaign can be the most cost-effective form of advertising. Many people see the opportunities of benefits of Pay Per Click advertisements. Indeed, search marketing is the fastest-growing segment of the advertising industry, accounting for roughly $20 billion per year, or more than 40 percent of all online advertising dollars.Ironically, part of the reason for this is the global recession. In an effort to cut costs, many corporations are reallocating their marketing budgets away from television and direct marketing campaigns to methods that are more readily measurable. The statistical programs available make PPC advertising absolutely accountable and transparent in terms of tracing the actual return on investment (ROI) per ad.The Benefits of Pay Per Click Advertising:
The benefits of PPC advertising make it arguably the ideal form of advertising in today’s environment. Despite the network or search engine used, PPC brings certain specific benefits for businesses small and large:- You Get What You Pay For:
With PPC marketing you only pay for every time someone actually clicks on an advertisement. This differs from traditional online advertising where you would pay for the number of times your ad is viewed. Because of this you get a much higher percentage of targeted visitors to your website for each dollar spent.- Immediate Results:
When you set up a PPC campaign through a site such as Google you can immediately get results as you will start showing up in searches in a very short amount of time. This is often the fastest way to get seen on search engines as it can sometimes take weeks to show up in the organic search results (normal search engine results).- Target Your Customers:
By choosing which keywords and types of websites your advertisements are shown on you can specifically target your customers. You can also customize your campaigns to show certain ads or certain wording variations based on the site or search keywords.- Specify a Budget:
Custom budgets can be created so that you can choose how much you want to spend on certain days or months. If you sell Christmas decorations you can choose to ramp up your advertising during the busy fall months leading up to Christmas time and spend less during the summer months.- Track Your Results:
Your PPC campaign will include a result tracking service that shows you which keywords are being the most effective for each ad. You can even get more in depth and track if a product was bought from a click.- Advertise 24/7:
Your ads will be shown to potential customers all day. This means that even if you are a brick and mortar store visitors can still be sent to your website when your shop is closed.- Change on the Fly:
Finding that an ad is not generating results? See a word spelled incorrectly? No problem. Simply login and either delete that advertisement or make small wording changes and try again. You can compare with try asking your local newspaper to change some wording in the middle of a print!After reading the benefits of PPC advertising you will see just how important a properly executed pay per click strategy can be to boosting your online sales. PPC can serve as an important market research tool, as it highlights precisely the keywords and phrases that attract the best prospects and sales. It also enables advertisers to easily identify new market trends.
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Building health related social networking sites require much-needed features like online health communities.Many illness sufferers are now participating in online illness specific communities, discussing their experiences. We all have sick friends and family members, and now thanks to e-mail, live health chat, health forums, medical blogs, video sharing and other online resources, we have become much more intimate and the supportive environments are helping those with serious illnesses and diseases.Social networking sites may have such supportive environments, however without an online health community, health related social networking sites simply become another social networking site.There are many challenges faced by most social networking sites and the most common is getting people back onto the site. How do we engage people in health care services and have them coming back to the social networking site on a regular basis that is not for a recreational means? One answer is ensuring the online health communities are active and relevant to the users of the site.The second most common challenge is how to create synergies among the different services offered by the social networking sites and what are the differentiations between these sites to better compete in this niche market. One answer is ensuring the online health communities are offering meaningful information related to the illness sufferers and ensuring that the “big brothers” or advocates of the social networking sites are keeping the health content up to date and relevant for all users of the site, be it illness sufferers or family and friends of illness sufferers.These online global health communities are emerging as a new medical domain and require illness sufferers to join to help keep the online global health communities afloat. These online health communities are open to all: illness sufferers, family, friends, professionals, and researchers. People seen within these communities are a valuable health resource to others suffering from the same illness or disease.People within these health communities are strong advocates, making others aware of what it is they are suffering from and detailing their experiences. These people can be seen as “big brothers or big sisters” to others within their community. They frequently post content designed to help others, and to respond to the questions posted by others.Quality of life improves when the illness sufferers are in control of their illness or disease, and the communities provide illness sufferers this support. The greater the community, the greater the support. All communities require growth, growth by visitors and growth by registered members participating in discussions.